Experienced reps will tell you that this is the one “job” where you get fired for doing too good of a job. This is a marketing problem that occurs if you fail to market or back-sell the value of the rep firm to your principals. The objective of the Marketing the Rep Firm webinar is to help start-up agents understand the value of marketing their rep firms to principals and how to do this.

Value of marketing the rep firm:

  • Importance of letting principals know the value you provide them
  • Importance of letting principals know how much it costs to run a rep business
  • If you neglect this, you can lose the line

How to back-sell to principals:

  • Creating the agency profile
  • Annual meeting with key principals
  • Open communications
  • Resources for marketing your rep firm