Experienced reps will tell you that this is the one “job” where you get fired for doing too good of a job. This is a marketing problem that occurs if you fail to market or back-sell the value of the rep firm to your principals. The objective of the Marketing the Rep Firm webinar is to help start-up agents understand the value of marketing their rep firms to principals and how to do this.
Value of marketing the rep firm:
- Importance of letting principals know the value you provide them
- Importance of letting principals know how much it costs to run a rep business
- If you neglect this, you can lose the line
How to back-sell to principals:
- Creating the agency profile
- Annual meeting with key principals
- Open communications
- Resources for marketing your rep firm