Developing New Markets With Professional Manufacturers’ Reps | October 16

Join us on October 16, 2020 for this MANAcast
2 PM ET, 1 PM CT, 12 PM MT, 11 AM PT

Hiring a manufacturers’ representative to develop a new market is very different from hiring a manufacturers’ representative to grow sales in a market where manufacturers already have some existing business.

The reason that developing a new market differs from developing a market where there is existing business is that it takes far more time and effort to establish a new product or service than it takes to grow sales of an established product.

On this MANAcast, we discuss the following:

  • Defining new markets
  • Why does it take more time and effort
  • Compensation strategies for developing new markets
  • And more

Our speaker will be Hank Bergson who has a 50-year career in the electrical industry as both a manufacturer and as the CEO of the National Electrical Manufacturers Representative Association (NEMRA). Bergson currently works as a consultant, helping manufacturers enter the marketplace utilizing manufacturers’ representatives, providing expert witness testimony on rep matters, and speaking about the value provided by going to market with manufacturers’ representatives. He was also one of the founders of Manufacturers’ Representatives Education Research Foundation (MRERF) and was honored by them for his contributions in 2008.

A value of belonging to MANA is the ability to tap into the common wisdom and knowledge of your fellow members. What do other members do to resolve these challenges? This MANAcast helps you learn how.

To access the call, please use the number and code below:

  • Dial-in number: (605) 313-5481
  • Access code: 732804

Can’t make the call? Please register at MANAcast to receive a recording link following the call.

Something New!
Once the speaker finishes, stay on the call and participate in a discussion among attendees on this topic. In this discussion session, your phone will not be muted so you will be able to provide your input, ask questions, and comment. For privacy reasons, we will turn off the call recording.