MANAcast: Line Profitability Analysis on November 3

Join us Thursday, November 3, 2022
at 4 p.m. ET · 3 p.m. CT · 2 p.m. MT · 1 p.m. PT

Do all the lines you represent work out really well for you? Some lines that may have worked in the past may no longer do so, but the change was so gradual you didn’t notice. Professional manufacturers’ representatives perform a periodic “Line Card Profitability Analysis” that tells you which ones still work for you and which ones don’t.

On this MANAcast, we will talk about:

  • Why you should analyze your lines on a regular basis
  • How to perform the analysis
  • What to do with the lines that no longer appear to work for you
  • And more
photo of Charles Cohon

Our panelist will be Charles Cohon, CPMR, MANA president and CEO. Prior to becoming MANA’s president and CEO, he operated Prime Devices Corporation, a multi-person manufacturers’ representative business based in Morton Grove, Illinois. He authored MANA’s Line Card Profitability Analysis Workbook and is also the author of the book, The Sales Force

A value of belonging to MANA is access to information in many formats that help you improve the profitability of your manufacturers’ representative business. This MANAcast, a live interview with someone knowledgeable about the topic, is one of them.

The MANAcast is free, but you do need to register here.
You will then receive the information to join the call.

Even if you cannot attend, please register. That way, we will send you the recording link so you can listen at your convenience and not miss a thing.

Following the MANAcast, stay on the call to participate in a discussion among attendees on this topic. In this 30-minute MANAcast discussion session, your phone will not be muted so you will be able to provide your input, ask questions and comment.