MANAcast: Achieving “Emotional Favorite” Status With Your Manufacturers’ Representatives on November 17

Join us Wednesday, November 17, 2021
at 4 p.m. ET  ·  3 p.m. CT  ·  2 p.m. MT  ·  1 p.m. PT

A key element in establishing long-term relationships with manufacturers’ representatives is making sure you achieve “Emotional Favorite” status. When you do that, your manufacturers’ representatives spend more of their time selling what you supply than what their other principals supply. The purpose of this MANAcast is to educate manufacturers on how to work with your manufacturers’ representatives as Partners in Profits, so you do become an emotional favorite.

On this MANAcast we will talk about:

  • Why does it make sense for you to want to become an “Emotional Favorite”?
  • What do you need to do to achieve this status?
  • And more
photo of Hank Bergson

Hank Bergson

Our panelist will be Hank Bergson who has a 50-year career in the electrical industry as both a manufacturer and as the CEO of the National Electrical Manufacturers Representative Association (NEMRA). Hank currently works as a consultant, helping manufacturers enter the marketplace utilizing manufacturers’ representatives, providing expert witness testimony on rep matters and speaking about the value provided by going to market with manufacturers’ representatives. He was also one of the founders of Manufacturers’ Representatives Education Research Foundation (MRERF) and was honored by them for his contributions in 2008.

MANAcasts add value for MANA members by providing yet another type of resource that helps them improve how they operate their businesses. When you improve how you run your business, you increase your profitability.

Please use this Eventbrite link to register for the MANAcast.

Cannot attend? No problem! Go ahead and register! Every MANA member who registers will receive a link to the recording of the call, whether you can attend or not.

We also post links to MANAcast recordings in the member area of the website.

Once the speaker finishes, stay on the call, and participate, provide your input, ask questions and comment. For privacy reasons, we will turn off the call recording.