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Best Practices
1. Be Clear About Your Opportunity
Reps want to know what they’d be selling. Describe your product or service in simple, jargon-free language. Highlight what makes it unique or appealing—whether that’s market demand, margins, or technical innovation.
2. Define the Ideal Rep Profile
Let potential reps know who you're looking for. Mention relevant experience, industries served, or types of customers they should already be calling on. The more specific, the better your match.
3. State the Territory
Clearly identify the geographic areas where you're looking for rep coverage. This saves time for both you and potential applicants.
4. Highlight Support and Resources
Mention what kind of support you provide—marketing materials, training, lead sharing, etc. Reps are more likely to respond when they know they’ll be set up for success.
5. Include Commission Details When Possible
If you're comfortable, share commission structure or earning potential. This adds transparency and increases engagement.
6. Use Your Full Word Count
The online platform allows for nearly unlimited space—don’t leave it blank! A detailed ad shows reps you’re serious and organized.
7. Upload a Strong Logo
Your logo appears in your listing and helps build trust and recognition. Make sure it’s high-resolution and professional.
8. Keep It Fresh
Update your ad as needed throughout the term. You can change territories, refine your rep profile, or update your messaging anytime.
9. Respond Promptly
Be ready to respond quickly to rep inquiries. Good reps don’t stay available for long.
10. Follow Up and Track Responses
Track who responds and how you follow up. This helps you refine future ads and improve your outreach.