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MANAcast - Positioning Your Company as a High-Quality Principal

How manufacturers can become the "emotional favorite" of reps

Wednesday, July 30, 2025
3:00 PM - 4:00 PM (EDT)

Join Us Virtually

Event Details

For Manufacturers Who Want the Best Reps

When you contact a prospective manufacturers' representative, they’re evaluating two key things:

  1. Do your products or services match what their customers need?

  2. Do you understand how to work effectively with independent reps?

If you can’t show that you know how to be a good partner, the conversation may stop before it starts.

In This MANAcast

We’ll explore:

  • What manufacturers' reps look for in potential principals

  • How to present yourself as a “high-quality” manufacturer they’ll want to represent

Featured Panelist

Peter Zafiro, General Manager, LinMot USA, Inc.
Peter brings a well-rounded perspective with:

  • 20+ years managing rep networks as a manufacturer

  • 8+ years running his own rep firm



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For More Information:

Jerry Leth
Jerry Leth
VP & GM MANA-Manufacturers' Agents National Association (949)600-6465