Two Executives with MANA-member Aquest Corporation Praise Micro Air Corporation

Earlier this year, executives from Aquest Corporation highlighted Micro Air Corporation as a "Perfect Principal." This recognition comes as Micro Air, a Wichita, Kansas-based manufacturer of industrial air cleaners and other related products, joins a list of manufacturers that their representatives are proud to work with.

Quality Manufacturer of the Year Award

Phil Roland, Aquest president, presented the "Quality Manufacturer of the Year Award" to Micro Air, stating, "Micro Air truly exemplifies the best in the dealer/distributor sales arena. They have developed leading-edge Internet lead generation programs, implemented 'old school' direct mail, and conducted case study reports." He praised Micro Air for their proactive approach and support in fostering a winning attitude throughout the organization.

Steve Maclachlan, Aquest vice president of sales, added, "When the competition is fierce and the customer is demanding, you want a principal that will stand up to its principles. Micro Air makes you want to get out the door and sell their features, functions, and benefits."

Long-Term Partnership and Support

Roland concluded his presentation by reflecting on the long-standing relationship with Micro Air, noting the consistent quality support and the growth in sales over the years. He emphasized the importance of inside technical sales support and Micro Air's responsiveness to expedited delivery requests, custom features, and specific customer needs.

Effective Communication and Relationship Building

Roland also highlighted the effective communication strategies employed by Micro Air, including regular email updates and the use of telephone calls to maintain strong relationships. He described Micro Air's philosophy of communication as aggressive and beneficial for maintaining strong rep relationships.

Benefits of Working with Reps

Jim Orr, Micro Air's national sales manager, discussed the economic sense in working with reps, citing their ability to provide an instant presence in the territory and the synergistic sales opportunities they offer. Orr emphasized the importance of maintaining a strong presence in the reps' minds and ensuring excellent service to support them.

Orr appreciated the positive feedback from Roland and reiterated the importance of listening to their reps, recognizing them as independent businesses and crucial customers.