Agency Sales Magazine

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Manufacturer Focused Rep Agency Focused

2025: A Big Year for MANA
2025: A Big Year for MANA

January 2025 by Mark Hogan Why is 2025 a big year? Updated website. Healthcare insurance discounts. Starting January 1, 2025, I encourage every MANA member to visit www.MANAonline.org to update your password and profile in the new system. You will see improvements in how your profile is shown... Continue Reading

Date posted01/1/2025


My Journey
My Journey

January 2025 by Marty Grimes I began a career in the rep business on April 15, 1993. I started as a sub-rep with a well-established, three-decade-old multi-man manufacturers’ representative group based in Indianapolis, Indiana. To be completely honest, I had no real understanding of what a... Continue Reading

Date posted01/1/2025


Tapping Into the Hunting Market
Tapping Into the Hunting Market

January 2025 By Jack Foster According to Conservation Force, a Metairie, Louisiana-based organization whose stated purpose is “to expand and secure conservation of wildlife, wild places, and our outdoor way of life,” hunting in the United States generates $25 billion dollars in... Continue Reading

Date posted01/1/2025


Agreeing on Market Development Fees
Agreeing on Market Development Fees

January 2025 By Jack Foster From the start, both parties are good to go when a manufacturer already has existing business in a territory and signs on with a rep to represent his line in that territory. However, manufacturers aligned with independent manufacturers’ reps are faced with a... Continue Reading

Date posted01/1/2025


Tips for Building Strong Customer Relationships
Tips for Building Strong Customer Relationships

January 2025 By John Chapin In a recent survey, customers said that the #1 reason they conduct business with a particular company is because of a relationship with someone within that company. The same survey also showed that 97 percent of customers did business with a particular salesperson... Continue Reading

Date posted01/1/2025


Work as a Team With Your Principals’ Staff
Work as a Team With Your Principals’ Staff

January 2025 By Scott Lau Maintaining strong relationships with your principals’ staff is key to operating a profitable independent manufacturers’ representative business. My philosophy was to operate with each staff member as if I were a direct salesperson. My principals understood... Continue Reading

Date posted01/1/2025


Don't Be Invisible--04/14
Don't Be Invisible--04/14

Discover the power of backselling in sales relationships and learn from industry experts in the September 2012 issue of Agency Sales magazine. Explore strategies for securing commissions and enhancing principal-rep dynamics. Continue Reading

Date posted12/10/2024


Agency Sales Magazine--of Interest to Reps--06/12
Agency Sales Magazine--of Interest to Reps--06/12

Discover strategies for sales reps to attract and maintain profitable lines, enhance visibility, and drive growth in the latest issue of Agency Sales magazine. Continue Reading

Date posted12/10/2024


Agency Sales Magazine: Social Media and Rep Best Practices--08/12
Agency Sales Magazine: Social Media and Rep Best Practices--08/12

Explore effective social media strategies for sales reps and the benefits for SMBs in Agency Sales magazine. Plus, insights from the AIM/R conference and more on rep-manufacturer relationships. Continue Reading

Date posted12/10/2024


The Benefits of Dual-Association Membership for Reps
The Benefits of Dual-Association Membership for Reps

How does one place a value on membership in a professional association? More to the point, how do you place a value on membership in an independent representatives’ association? Is it a cost? An investment? Continue Reading

Date posted12/10/2024


Agency Sales Highlights/Favorite Stories of Manufacturers Working with Reps--07/20
Agency Sales Highlights/Favorite Stories of Manufacturers Working with Reps--07/20

Discover the power of manufacturer-rep relationships with stories of large commission checks and the importance of understanding each other's roles to boost sales and profits. Continue Reading

Date posted12/9/2024


"How Much Do I Owe You?"/Agency Sales Highlights--11/20
"How Much Do I Owe You?"/Agency Sales Highlights--11/20

Discover how MANA's complimentary member consultations help solve complex issues, and explore the importance of market development fees in this edition of Agency Sales magazine. Continue Reading

Date posted12/9/2024