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Details For “Marketing Your Rep Firm” Webinar

 

Details For “Marketing Your Rep Firm” Webinar

Experienced reps will tell you that this is the one “job” where you get fired for doing too good of a job. This is a marketing problem that occurs if you fail to market or back-sell the value of the rep firm to your principals. The objective of the Marketing the Rep Firm webinar is to help start-up agents understand the value of marketing their rep firms to principals and how to do this.

Value of marketing the rep firm:

  • Importance of letting principals know the value you provide them
  • Importance of letting principals know how much it costs to run a rep business
  • If you neglect this, you can lose the line

How to back-sell to principals:

  • Creating the agency profile
  • Annual meeting with key principals
  • Open communications
  • Resources for marketing your rep firm