by Rick Campo, Founder, West-Tech Materials In 1992 when I started West-Tech Materials, the only thing people knew about a cloud was that it was in the sky. Working out of my house, as a single-rep operation, monthly I was calculating commissions

by Stephen Fowler, President, PERCS “Perfection, like beauty,” we’re told, “is in the eye of the beholder.” We all agree but don’t reflect on the lens. What is this mind’s “eye,” the eye that spies the perfect spouse, the perfect

By Greg Bruno, President, Midlantic Enterprises, Inc. A principal’s new product launch can be exciting, time-consuming and expensive for both a principal and a representative. Ultimately, everyone involved wants the launch to be successful and profitable. Getting to these goals

by Danny Collis, President, Collis Group, Inc. As I consider my 23-year history as an independent manufacturers’ representative, I’ve got to admit that I’ve really never encountered one! I’ve seen very successful reps — but not perfect ones. Wouldn’t achieving

by Jerry Leth, Vice-President and General Manager, MANA As a MANA member, you can learn from other members’ best practices, a membership benefit. Let’s face it: we live in a changing world and the change accelerates every day. New issues

By Israel Ginez, Eng-Mba, Gindustrez Trading Inc. I have seen many times how some Principals do not understand or do not want to accept the full extent of a company in business such as the Representation structures. This document will

By Howard Collier, Collier Corporation It happened to me. It was a number of years ago, I was calling on a major industrial manufacturer who consumed large volumes of brass rod. The brass rod mill I represented was getting ready

by Jerry Leth, Vice-President and General Manager, MANA When a manufacturer approaches a prospective manufacturers’ representative, the manufacturers’ representative wants to learn two things. First, does this company supply a product or service my customers need? If yes, the next

by Tim Ryder, President, Ryder Sales Agency, Inc. The adage of being a “Jack-of-all-trades, master-of-none” does not necessarily apply to independent manufacturers’ representatives. While the “business” end may require that we become “Jacks” of the many facets of running our

“Relationships and reputation drive success with manufacturers’ reps,” says an article in The Fabricator magazine written by Senior Editor Tim Heston. “Manufacturers’ representatives can help a shop grow and diversify. But finding the right rep isn’t straightforward. The rep and

by Ed Juline, CPMR, CSP, Mexico Representation The selection of manufacturers’ representatives can be one of the most overlooked yet critical activities that a sales manager or leader can undertake. Once the decision is made to include the use of

by John Beaver, GSA Optimum Or how about a remark from a prospective principal during an interview that the prospective principal liked the owner of the previous representative firm, but felt they just didn’t have the manpower to grow his

by John Beaver, GSA Optimum Whether you are playing in the World Series, or running for President of the United States, or interviewing for a new line, the outcomes will all have two things in common. Number one is that

by Danny Collis, President, Collis Group, Inc. As the result of the time I’ve spent in my career, I’ve had the opportunity to reflect upon the attributes one must possess in order to be a successful independent manufacturers’ representative. I

By Ed Juline, CPMR, CSP, Mexico Representation While being a manufacturers’ agent or representative is a well‑developed profession in the U.S. and Canada, the entire concept of outsourced sales forces is still mostly unknown in Mexico. Many of the reasons

By Jerry Leth, Vice-President and General Manager, MANA People ask me quite frequently, “Why should I join MANA? What does a MANA membership do for me?” When I started at MANA after retiring from a long sales career, I reverted

By John Davis, Paul Davis Automation In the October 2016 issue of Agency Sales, Charles Cohon — MANA CEO — provided an excerpt from MANA’s Executive Secretary, P. Edwin Thomas (MANA Minute — “MANA Featured in Billboard Magazine”). I am

by Craig Lindsay, CPMR, CSP, Pacesetter Sales & Associates I am sure for many Baby Boomers (like me) this question comes up on a regular basis and like many situations, we have options: Jump in with both feet and figure

This article from the July 1949 issue of The AGENT and Representative magazine (which eventually became Agency Sales, the Manufacturers’ Agents National Association (MANA, www.manaonline.org) monthly magazine, tells the story of an independent sales rep whose customer convinced a manufacturer

By Kenneth Hooper, President/CEO, NEMRA When a sales representative looks across the landscape of professional associations they will see a near-boundless variety of choices. Some choices are defined by vertical representation and industry-specific expertise. Other choices provide diverse representation focusing

By Tom Hayward, CPMR, United Sales Associates Sometimes change is naturally accepted and sometimes not. If change happens to us, typically we get to work right away as we must adapt and survive. For manufacturers’ representatives, if we lose an

By Tom Hayward, CPMR, United Sales Associates So really, as a MANA rep member what has MANA done for you lately? Well, you get the iToolbox e-mails, and with each month a new Agency Sales magazine arrives. Good stuff. Oh,

By Greg Bruno, President, Midlantic Enterprises, Inc. Every principal that works with representatives will say that they want more time from their representatives. But very few seem to make a consistent effort to win the hearts and minds of their representatives and

By Stephen Fowler, President, PERCS How to plan ahead so you can ask the right questions of customers and principals. Alice asked the Cat, “Which way ought I to go from here?” The Cheshire Cat responded that “…depends a good

By Jerry Leth, Vice-President and General Manager, MANA I graduated from college with a mechanical engineering degree. My first job was as an assistant to the plant engineer at an instant coffee plant. Thirteen years later, I left the coffee

Save the Life of Your Manufacturer-Rep Relationship By Jerry Leth, Vice-President and General Manager, MANA In June I attended the MANA Attorney Forum and AMRA (Alliance of Manufacturers’ Representative Associations) meetings. At both events, I heard a recurring theme: when high-quality

A MANA member offered us this guest blog post, with the understanding that it would remain anonymous. One person’s perspective on taking a commission cut to close a deal follows. There are occasions when a principal will ask a rep

By Tim Ryder, President, Ryder Sales Agency, Inc. My dad recounts a story from his early days as a salesman. One of his competitors showed up for a sales call at the purchasing agent’s office. He started the call by asking

by Danny Collis, President, Collis Group, Inc. I was personally brought into my first rep council in 2001. I was shocked and honored that they asked me (first Canadian rep) to be associated with this long-standing tradition at this company.

by John Beaver, GSA Optimum I’ve often said that principals who use “crack the whip” tactics on their rep sales force are essentially exercising the most expensive (and least efficient) management tool possible. This is because principals who “crack the whip”

A MANA newsletter reminding manufacturers to give their representatives ample notice of visits to the field prompted MANA member Ed Bobacher to write to MANA and report the opposite problem.  Ed kindly allowed us to post his email on MANA’s

And that chance is in the subject line. Consider a customer with emails in his or her inbox with the following subject lines: Subject Line: “Your RFQ 8854 Our Quote 11876 3,000 Machined Steel Rods $7,000 Net, Four Week Lead

Wow! Sometimes I get a letter that just knocks me back on me heels because it’s so perceptive and well-written! I received just such a letter from Steve Anderson, Anderson Agency, Inc. a few days ago. Steve’s manufacturers’ representative company has been

Read the blog from MANA’s CEO at http://blog.rephunter.net/not-daniel-boone-cant-pioneering-says-manufacturers-rep/

Sometimes you get an email that just makes you feel good to be part of the representative industry. A very successful representative just shared his story with me and agreed that I could share it with you, as long as

By Jeffrey Simon Jeffrey Simon is CEO of RepHunter.net, an online resource that helps manufacturers find representatives and representatives find new lines. Jeffrey can be contacted toll free by phone at 877-895-2909 or by email at jas@rephunter.net An independent sales

MANA welcomes this very insightful guest blog by Jim Perritt, North America Sales Manager, Product Assembly Adhesives, LORD Corporation. Our business is industrial adhesives sold mostly through distributors who engineer applications. Some of them were selling into the sign market and we felt that

Charles, I found your short article about the #1 Rule To Avoid Commission Cuts and found it to hit very close to home. I have a current situation with a principal located overseas that repeatedly takes a very lackadaisical approach

“Why don’t they teach about manufacturers’ representatives in business schools?” It’s a common question from MANA members, and one that has triggered MANA’s outreach to the academic community, most recently at the University of Chicago Booth School of Business MBA

A MANA representative member recently called for help working through a difficult issue with a sub agent. A few days later, he followed up with this email: “Hi Charley, “Based on our conversation I was able to win an extra

I just got back from what turned out to be one of my favorite business trips of all time. Now, I have visited some amazing cities on business, including Tokyo, London, Stockholm, Salzburg, and Helsinki. So when I tell you

Involving a lawyer is the worst way to launch a rep/principal relationship, except for all the other ways that have been tried. (Apologies to Winston Churchill.) With all due respect to MANA’s friends in the legal profession, one thing I’ve never

When a manufacturer requires call reports from a manufacturers’ representative, does he or she jeopardize the independent contractor status of the manufacturers’ representative and risk becoming responsible for the employer’s share of social security tax and the federal unemployment tax

Once you make initial contact with a list of manufacturers’ representatives who are interested in representing your line, the interview process begins. The interview will probably happen in two phases: A phone interview to establish that there is serious mutual

It’s the same reason so many people love Coca-Cola™. Associations. People associate the flavor of Coca-Cola with happy events: a baseball game, a picnic, a childhood birthday party. The flavor launches memories of those happy events, so naturally many people

“My principal suddenly wants weekly call reports and quote updates,” said a MANA representative member. “I need to spend my time selling, not writing reports. And isn’t there some sort of IRS rule against call reporting for independent contractors like

“So, how did things turn out with that quote we prepared for Acme Corporation?” Following up and reporting on open quotes is a task principals frequently assign to manufacturers’ agents. And there are any number of apps and cloud-based document

As the largest North American manufacturers’ representative association we often get questions from manufacturers and representatives about best practices and how to maintain long-lasting, mutually-profitable relationships. In this post we share 11 recent questions and our replies. Should the manufacturers’

Regular readers of Agency Sales magazine know Harvard MBA Bob Reiss as a “super-rep” whose business successes were so innovative that they were featured in a Harvard Business School case study titled “R&R” after the name of Reiss’ rep firm.

Outsourcing your sales functions to manufacturers’ reps can be a great way for your company to hit aggressive sales goals while reducing sales costs – everybody knows that. But manufacturers’ reps also bring three surprise benefits that only the most

That’s the question a rep asked when I spoke to the Manufacturers’ Agents of Cincinnati (www.maccincinnati.org) in 2011. And it was a fair question to ask. MANA’s RepFinder database gets MANA rep members lots of attention from North American principals,

MANA is constantly looking for ways to improve the value proposition we offer to MANA members, and our new “Member in Good Standing” web page benefit hits a home run by tackling three common problems faced by our members. My

When a major manufacturer of electrical products made the move from a factory sales force to a carefully chosen network of independent manufacturers’ representatives, the entire electrical industry paid attention. For the full story, read the article that appeared in

One of our benefits as a MANA member is an annual half hour consultation with an attorney known to us as being experienced and knowledgeable about the manufacturers’ agency business and laws that govern rep/principal relationships. The purpose of this short

The probability of a manufacturers’ representative being named in a product liability lawsuit is small. The probability of a judgment being rendered against a manufacturers’ representative in a product liability lawsuit is even smaller. In a non-scientific survey done by

The 6-digit NAICS (North American Industry Classification System) business code system replaced the former U.S. Standard Industrial Classification (SIC) system in 1997. The NAICS system has undergone two revisions since 1997, one in 2002 and the most recent one in