May 19, 2014 · Atlantic City Convention Center, Atlantic City, NJ · 9 a.m.-11 a.m.
MANA Member Expo East Free Registration Link
How can you maximize the profit of your manufacturers’ representative company? By rigorously analyzing the lines on your line card to be sure you have the right lines and that you are dividing your time appropriately between those lines.
In the first hour of this seminar Manufacturers’ Agents National Association CEO Charles Cohon will show you the principles and techniques you’ll need to understand to conduct a rigorous line card profitability analysis. You will then complete practice line card profitability analysis worksheets on an example manufacturers’ representative company.
In the second optional hour of this seminar you will have the opportunity to privately complete line card profitability analysis worksheets on your own manufacturers’ representative company. Cohon will remain on site for that second hour to offer assistance as needed.
In order to privately complete line card profitability analysis worksheets on your own manufacturers’ representative company you will need to bring 12-month commission figures for each line on your line card, but you will not under any circumstances be asked to share that information with anyone, it will remain your own confidential document.
At the end of this two-hour session you will have all the information you need to maximize your manufacturers’ representative company’s profits by deciding which lines should stay on your line card and which should go, and which lines on your line card should get priority attention over your other lines.
Charles Cohon is CEO and President of the Manufacturers’ Agents National Association. He is a highly-rated speaker at manufacturers’ representative events and earned an MBA with honors and concentrations in entrepreneurship and strategic management from the University of Chicago Booth School of Business.