Program details:

  • As a MANA member, when you register for the “Pathway to Rep Success” program, MANA assigns an experienced manufacturers’ rep member to be your mentor.
  • The mentor conducts an interview with you. During the interview, the mentor:
    • Learns about your background and experience.
    • Learns how far along you are in the start-up process.
    • Learns what areas you need help with.
    • Learns whatever else is pertinent about your rep business and goals.
  • Based on the results of the interview, the mentor recommends MANA resources specific to your needs. These resources include:
    • Special reports and Agency Sales magazine articles you read.
    • Recorded webinars you watch.
    • Teleforums or podcasts you listen to.
  • You will be assigned to a group of 6 to 8 fellow start-ups.
  • The group meets via teleconference periodically to discuss relevant topics and exchange experiences. At the conclusion of the program, group members will be encouraged to continue meeting to exchange information and knowledge.
  • The 6-month “Pathway to Rep Success” program focuses on these aspects of operating a manufacturers’ rep business:
    • Business planning.
    • Finding and selecting the right principals.
    • Negotiating agreements.
    • The legal agreement.
    • Developing missionary or pioneering markets.
    • Marketing your rep firm to principals.
  • Those who complete the “Pathway to Rep Success” program receive a certificate. You can use this certificate to market your rep business to prospective principals.

Contact Susan Strouse at (949) 600-6453 or sstrouse@manaonline.org to register — $168 for the 6-month program (includes materials). MANA membership required!