Delegate to Elevate

by Michelle Jobst, CPMR, Jobst Incorporated

The tasks business owners shouldn’t do and how AI and virtual assistants can help independent manufacturers’ reps.

In the ever-evolving landscape of entrepreneurship, independent manufacturers’ representatives play a crucial role in driving business growth and success for their factories. These owners have a unique set of challenges and opportunities, often wearing multiple hats to ensure the smooth functioning of their ventures. However, in the pursuit of efficiency and productivity, it’s essential for business owners to recognize the tasks they should avoid and harness the power of AI-driven tools like ChatGPT and virtual assistants to optimize their operations.

Running an independent sales agency involves diverse responsibilities, from sales strategies, prospecting leads, managing customer relationships, closing deals and handling administrative tasks. To truly thrive in this competitive landscape, business owners must focus on what they do best while delegating other essential but time-consuming tasks to the right tools and personnel.

One of the most common pitfalls for business owners is the attempt to do everything themselves. While it’s natural to want to maintain control over every aspect of your business, this approach can lead to burnout, reduced productivity and missed growth opportunities. Here’s where technology and virtual assistance come into play.

ChatGPT, powered by advanced AI, offers a revolutionary solution to many of the tasks that business owners should avoid. It is said that with natural language processing capabilities, ChatGPT can handle a wide range of functions, including customer inquiries, basic data analysis, and content generation. Here’s how ChatGPT can benefit independent sales agency owners:

  • Content Creation: Whether it’s drafting marketing emails, social media posts, or blog articles, ChatGPT can assist in generating high-quality, engaging content. Business owners can provide guidelines and ideas, and ChatGPT can produce polished, consistent content.
  • Data Analysis: Gathering and analyzing data is essential for informed decision-making. It is said that ChatGPT can process large datasets, extract meaningful insights and present them in a comprehensible format, allowing business owners to make data-driven decisions without becoming overwhelmed by the process.
  • Project Planning: For larger projects, ChatGPT can assist in creating project plans, breaking down tasks and setting milestones. This ensures that important deadlines are met, and nothing falls through the cracks.

While ChatGPT is a powerful tool for automating tasks, it’s important to remember that it’s not a replacement for human interaction and expertise. It complements the work of a virtual assistant, who can handle more complex and personal tasks, such as:

  • Data Entry: Independent sales agency owners should steer clear of tedious data entry and administrative work that can consume valuable hours. Also, think of areas where an assistant could add your personal touch to significantly enhance the client experience.
  • Administrative Duties: Tasks like appointment scheduling, travel arrangements, and expense tracking can be time-consuming but crucial. Virtual assistants can handle these responsibilities, allowing business owners to focus on core business activities.
  • Research: Whether it’s market research, competitor analysis, or finding potential leads, virtual assistants can gather and present valuable information to inform strategic decisions.
  • Project Management: Virtual assistants can oversee and coordinate projects, ensuring that timelines are met, and team members are aligned.

The synergy between ChatGPT and a virtual assistant empowers business owners to offload routine and time-consuming tasks, enabling them to concentrate on what truly matters: strategy, relationship-building and business growth. It’s all about leveraging technology and human resources to maximize productivity and impact.

However, successful delegation requires clarity. Business owners must identify the tasks that are best suited for automation or delegation and ensure that their virtual assistants are equipped with clear instructions and guidelines. Regular communication and feedback are also vital to ensure that the partnership between AI and human assistance remains effective and efficient.

Independent sales agency owners should be aware of the power of technology and virtual assistants to thrive in today’s competitive business environment. By identifying and delegating tasks that they should avoid, they can free up their time and mental bandwidth to focus on strategic initiatives and build meaningful relationships with clients. ChatGPT and virtual assistants are just two of many new tools. By staying on top of new offerings reps can journey toward sustainable success and navigate the challenges of entrepreneurship while achieving their long-term goals.

This editorial was written with the help of ChatGPT.

Michelle Jobst, CPMR, is a graduate of the College of St. Catherine, St Paul, Minnesota with degrees in speech communications and international business economics. Jobst has over 20 years’ experience in technical sales; her work history includes experience in customer service and export. She is a member of the Rubber Division, ACS (American Chemical Society) and SPE (Society of Plastic Engineers). While she started working at Jobst Incorporated in 1994, she grew up with the business in her home when her father started out in 1978.

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