MANA Manufacturer Seminar October 10–11, 2019

Registration Has Closed, Call 877·626·2776 to Request Waitlisting

Best Practices With Reps, Planning With Intent

Your company’s decision to outsource field sales by teaming with manufacturers’ representatives has created many benefits such as cost savings and local market access. However, is this partnership maximizing the benefits for your company, you and all your manufacturers’ representatives? By developing a better understanding of your field sales force, how it functions, and techniques for better management, your sales team will become much more productive.

Stock photo of seminarYou’ll Learn:

  • Sales and Marketing Tactics with Reps
  • Leveraging Synergistic Products
  • Selecting, Recruiting & Hiring the Rep
  • Partnerships & Expectations
  • Motivating Representatives
  • Good Communication with Reps
  • Planning, Pioneering & Performance
  • Multi-line Conflicts

Who Should Attend?

  • Small manufacturing businesses starting a rep sales force
  • Manufacturers moving from a direct sales force to a rep sales force
  • International manufacturers interested in developing a North American sales force
  • Manufacturers needing to restructure their rep sales force
  • Manufacturers who want quick access to new markets through reps


  • Day 1
    8:00 Breakfast
    8:30-12 noon Seminar Program
    12:00-1:00 p.m. Lunch
    1:00-4:00 p.m. Seminar Program
  • Day 2
    8:00 Breakfast
    8:30-12 noon Seminar Program


  • MANA & Sister Association Members: $1,149
  • Non-Members: $1,399


  • Holiday Inn & Suites Chicago O’Hare – Rosemont, 10233 West Higgins Road Rosemont, Illinois 60018
  • Check-In Date: 10/9/19
  • Check-Out Date: 10/11/19
  • Group Rate: Single King $159.00 + tax
  • Last date to book at the group rate: 9/7/19. After the deadline all unreserved rooms be subject prevailing rate and availability.
  • Group rate is guaranteed until 9/7/19 but availability is not guaranteed, so we encourage you to make your hotel reservation immediately when you decide to attend.
  • Guests should use one of the following two methods to book their guest rooms:
    1. Direct Link:
      MFRS Seminar Holiday Inn Booking Link
    2. Toll Free Reservation Line:
      Call 1-888-551-3843 to book using the group MFRS Seminar or group code MF9

Seminar Instructors:

photo of Hank Henry P. Bergson has a 40 year career in the Electrical Industry as both a manufacturer and as the CEO of the National Electrical Manufacturers Representative Association (NEMRA). Hank currently works as a consultant, helping manufacturers enter the market place utilizing manufacturers’ representatives, providing expert witness testimony on rep matters and speaking about the value provided by going to market with manufacturers’ representatives. He was also one of the founders of Manufacturers’ Representatives Education Research Foundation (MRERF) and was honored by them for his contributions in 2008.
Registration Has Closed