News

Explore the impact of 24/7 communication on road safety, sales call preparation, and effective strategies for introducing new products in the sales...

Discover the art of backselling, a proactive communication strategy for reps to demonstrate their value to principals, crucial in today's virtual...

Discover the vital role of manufacturer reps in problem-solving and the importance of mutual education between manufacturers and reps for effective...

Discover how MANA's complimentary business consultations and legal advice enhance member value, and explore market development fees and their...

Discover the challenges and solutions in sales commission models with a focus on Point of Sale (POS) vs. Point of Purchase (POP) systems, ensuring...

Discover how MANA's Line Card Profitability Analysis Workbook helps manufacturers' reps enhance performance by evaluating principal relationships...

Discover effective sales strategies for manufacturers and reps, including targeting non-competing complementary products and mastering the basics...

Learn why diversifying sales investments across multiple rep firms rather than relying on a single salesperson can safeguard your $200,000...

Explore the impact of COVID-19 on sales reps and how to adapt using MANA's Line Card Profitability Analysis. Download the guide at MANAonline.org.

Celebrate MANA's 75th anniversary with insights on the enduring role of manufacturers' reps and the future of sales in Agency Sales magazine....

Discover how MANA champions Shared Market Development Fees (SMDF) to benefit both reps and manufacturers, fostering a win-win partnership. Learn...

Discover effective strategies for selling through independent reps and the challenges they face in the industry, with insights from MANA and Agency...